I ran across this post speculating about the end of SEO, courtesy of Google. This article is written with the premise that SEO consists of simply paying for links to your site. Once again, it is evidence of clinging to the outdated belief that the way to get to the search engines is to focus on link building and PageRank.
This isn’t the end of SEO, but simply people finally catching on to what I’ve been saying for up to three years now – link buying, link building, linking strategies no longer work with Google. They caught on to this trick many years ago, and most SEO companies are just now figuring this out. The reason this is is because they make significant revenue by selling their clients on Link Building.
So this isn’t the end of SEO. Far from it. It’s simply a call to focus on one’s own site, creating great content, and optimizing your own site for search. Let’s quit worrying about PageRank and Link Building and focus on the task at hand — SEO.
Tags: Google, Link Building, Link Buying, Link Trading, Search Engine Optimization, SEO