Archive for the ‘Web Traffic’ tag
Google Analytics
Google acquired web analytics firm Urchin, which is now known as Google Analytics. This tool provides web traffic information related to your site, such as number of visitors, sources of traffic, keyword terms that searchers used that brought them to your site, etc.
To implement Google Analytics, once you’ve set up an account, you simply insert a few lines of JavaScript into each page of your site.
SEO
SEO is an acronym which stands for Search Engine Optimization. The purpose of SEO is to increase traffic to a website via an increase of visitors from search engines. This is accomplished by performing various optimization techniques to the code of a website. These optimization changes, if done correctly, will cause search engines to rank a site higher in their organic search results and therefore lead to more web traffic.