Archive for the ‘PPC’ tag
PPC
PPC refers to “Pay-Per-Click” advertising. Google AdWords is the leader in this category, providing advertisers the opportunity to pay their way onto the first page of their search results. PPC is a quick way to draw traffic to your site, but requires that you pay for every click. There are also concerns with click fraud.
Studies have found that the best ROI (return on investment) is organic Search Engine Optimization over Pay-Per-Click advertising.
Organic Search Engine Optimization / Organic SEO
The term “Organic SEO” or “Organic Search Engine Optimization” refers to optimizing the code of a website to attain higher organic search rankings on search engines. Search engines display two types of rankings:
- Organic
- Paid
Paid search results are known as Pay-Per-Click ads, which appear as “Sponsored Ads” or “Sponsored Listings” in the search results page.
Organic search results are considered more reliable because they have attained their high rankings based on merit, rather than simply placing a high keyword bid. SEO Page 1 specializes in attaining high organic search rankings for our clients.