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To say that Search Engine Optimization is an industry in constant flux would be an understatement. Since we provide bi-weekly search performance reports for our clients, we continually monitor thousands of keywords across hundreds of sites. The one thing that is consistant is that search results changes. The main goal for us is to be sure those changes trend upward instead of downward.

I’ve always been curious just how often Google makes changes to their algorithm, and now I know, thanks to this article - Google Tweaked Search 450 Times in 2007.