Archive for the ‘Adsense’ tag
PPC
PPC refers to “Pay-Per-Click” advertising. Google AdWords is the leader in this category, providing advertisers the opportunity to pay their way onto the first page of their search results. PPC is a quick way to draw traffic to your site, but requires that you pay for every click. There are also concerns with click fraud.
Studies have found that the best ROI (return on investment) is organic Search Engine Optimization over Pay-Per-Click advertising.
AdSense for Video
AdSense for Video – Now in Beta – Google has been successful in posting ads on static web pages and their search results. They are now rolling out ads in Videos. – “In a very short time, watching videos online has become a common pastime, and the imagination of artists and other content owners continues to fuel this trend. “