Archive for April, 2008
Google Search Algorithm Tweaked 450 times in 2007
To say that Search Engine Optimization is an industry in constant flux would be an understatement. Since we provide bi-weekly search performance reports for our clients, we continually monitor thousands of keywords across hundreds of sites. The one thing that is consistant is that search results changes. The main goal for us is to be sure those changes trend upward instead of downward.
I’ve always been curious just how often Google makes changes to their algorithm, and now I know, thanks to this article – Google Tweaked Search 450 Times in 2007.
Google Adds WhoIs Lookup
In Google’s continuing quest to organize the World’s information, they have now added WhoIs lookup. Looking up WhoIs information reveal “who is” the owner of a domain name. This is especially good news given the recent front-running of Network Solutions (in a nutshell – if you look to see if a domain name is available on Network Solutions, they quickly register it so that you have to buy the domain from them at a ridiculously high price).
Simply type “whois” in the search field in Google, followed by a space, then the domain name in question. So for example, “whois Google.com”.
Kuddos to SearchEngineLand for alerting me to the Whois feature now in Google.
WordPress SEO
The most popular blog platform, especially for Search Engine Optimization is WordPress (also referred to as WP). WordPress recently upgraded to version 2.5, and it seems the more they upgrade in order to plug security holes, they introduce new ones. There also other miscellaneous technical issues being reported with this latest release.
What I like about WordPress in particular for SEO is the ability to easily create categories. Another nice features is the ability to associate tags with a topic, and each of these tags are then organized in a nice, search engine friendly, keyword relevant structure. For example, here is a link to all of our posts that have been tagged with the term Organic Search Engine Optimization. I’m tagging this particular blog entry with that term, so you should see this post at the top of the page if you follow the link.